Brand management in digital and sustainable times/ João Heitor de Avila Santos
Material type:
TextOakville,: Society Publishing, 2022Description: 253 pages ; 23 cmContent type: - 97817749690987
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TUP Manila Library | Graduate Program Section-2F | GS HD 69.B7 S36 2022 (Browse shelf(Opens below)) | Available | P00033912 |
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| GS HD 57 S9 1963 People and productivity. | GS HD 5825.A6 P47a 1973 comprehensive manpower assessment survey. | GS HD 60 B83 1989 Management response to public issues : concepts and cases in strategy formulation / | GS HD 69.B7 S36 2022 Brand management in digital and sustainable times/ | GS HD 69.P75 G75 2022 Leadership, ethics, and project execution : an evidence-based project success model/ | GS HD 69 P75 K47 2014 Project management best practices : achieving global excellence / | GS HD 69.P75 K57 2014 Creative, efficient, and effective project management / |
Includes index and bibliographical references
Chapter 1 Introduction to Brand Management Chapter 2 A Holistic Approach to Branding Chapter 3 Product Placement and Brand Integration Chapter 4 Brand Identity and Brand Equity Chapter 5 Retail Management Chapter 6 Digital Branding and Marketing Chapter 7 Sustainability and Branding
A reference guide for undergraduates, graduates, and professionals aiming to understand and overcome the challenges of brand management.
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