Consumer behavior/ Joao Heitor De Avila Santos
Material type:
TextBurlington, ON : Toronto Academic Press, c2024Description: xiii, 244 pages : color illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9781774697139
- HF 5415.32 S26 2024
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode |
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TUP Manila Library | General Circulation Section-GF | HF 5415.32 S26 2024 (Browse shelf(Opens below)) | Available | P00033992 |
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| HF 5415.3 P46 2008 Consumer behavior and marketing strategy. / | HF 5415.32 C66 2018 Consumer culture theory / | HF 5415.32 H69 2018 Consumer behaviour / | HF 5415.32 S26 2024 Consumer behavior/ | HF 5415.32 S6 2012 Consumer behavior : buying, having, and being / | HF 5415.32 S63 2019 Social media data mining and analytics / | HF 5415.33 U66 C65 2007 Consumer behavior : building marketing strategy / |
Includes index and bibliographical references
Chapter 1 Introduction to Consumer BehaviorChapter 2 Consumer Culture and Influences on Consumer BehaviorChapter 3 Consumer Perception, Motivation, and AttitudeChapter 4 Consumer Behavior ResearchChapter 5 Consumer Buying Behavior ProcessChapter 6 Consumer Decision MakingChapter 7 Consumer Behavior Outcomes and Issues
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Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes.
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