Development of cross-media technology campaign tool / Pauline B. Oderon.

By:

Oderon, Pauline B [Author]

Material type: Text

TextPublication details: Manila : Technological University of the Philippines, 2024.Description: 171 pages : col. ill. ; 29 cm. + 1 CDROM (4 3/4 in)Content type:

Media type:

Carrier type:

Subject(s):

Graphic arts

LOC classification:

THE NC 997 O34 2024

Dissertation note: College of Architecture and Fine Arts. -- Masters in Graphics Technology : Technological University of the Philippines, 2024. Summary: The study is to assess the cross-media technology’s effectiveness and acceptability as a campaign tool in promoting the Technological University of the Philippines’ College of Architecture and Fine Arts. The campaign tool aims not only to promote the TUP-CAFA’s deep rooted history, program offerings, and student body achievements, but also compete on both academic and industry level. The study adopts from many references that aims to be unique and more engaging compared and competitive in the education market. The results of the evaluation conducted from the respondents of students, professors, and professionals have left an outstanding result of “strongly acceptable” in terms of functionality, features, aesthetics, materials, and cost. The results were classified into three respondent categories: students, teachers, and professionals. The campaign tool was evaluated through the following indicators, which include Functionality, Features, Aesthetics, Materials, and Costs. From the results of the overall respondents, the cross-media technology campaign tool’s functionality, features, and material were rated 4.8, and its aesthetics and cost were rated 4.7. Overall rating, the TUP-CAFA’s Cross-Media Technology Campaign Tool was very satisfactory and strongly acceptable to its target audience.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Master's Thesis	TUP Manila Library	Thesis Section-2nd floor	THE NC 997 O34 2024 (Browse shelf(Opens below))	1	Not for loan		THE0005108
Master's Thesis	TUP Manila Library	Thesis Section-2nd floor	THE NC 997 O34 2024 (Browse shelf(Opens below))	2	Not for loan		THE0005172

Browsing TUP Manila Library shelves, Shelving location: Thesis Section-2nd floor Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	THE NC 997 M45 2021 Enhancement of existing heatpress device for t-shirt printing business of lipat designyo /	THE NC 997 M65 2023 3f table : development of faculty workstation for CAFA laboratory /	THE NC 997 M65 2023 3f table : development of faculty workstation for CAFA laboratory /	THE NC 997 O34 2024 Development of cross-media technology campaign tool /	THE NC 997 O34 2024 Development of cross-media technology campaign tool /	THE NC 997 P35 2024 Lakbay TUP-Manila : an interactive 3d tour guide /	THE NC 997 P35 2024 Lakbay TUP-Manila : an interactive 3d tour guide /	Next

Master's thesis.

College of Architecture and Fine Arts. -- Masters in Graphics Technology : Technological University of the Philippines, 2024.

Includes bibliography.

The study is to assess the cross-media technology’s effectiveness and acceptability as a campaign tool in promoting the Technological University of the Philippines’ College of Architecture and Fine Arts. The campaign tool aims not only to promote the TUP-CAFA’s deep rooted history, program offerings, and student body achievements, but also compete on both academic and industry level. The study adopts from many references that aims to be unique and more engaging compared and competitive in the education market. The results of the evaluation conducted from the respondents of students, professors, and professionals have left an outstanding result of “strongly acceptable” in terms of functionality, features, aesthetics, materials, and cost. The results were classified into three respondent categories: students, teachers, and professionals. The campaign tool was evaluated through the following indicators, which include Functionality, Features, Aesthetics, Materials, and Costs. From the results of the overall respondents, the cross-media technology campaign tool’s functionality, features, and material were rated 4.8, and its aesthetics and cost were rated 4.7. Overall rating, the TUP-CAFA’s Cross-Media Technology Campaign Tool was very satisfactory and strongly acceptable to its target audience.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer