Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Material type:
TextPublisher: New York, NY : McGraw-Hill, [2015]Edition: 10eth edDescription: xxxiv, 842 pages : col. ill. ; 29 cmContent type: - text
- 9780078028977 (alk. paper)
- 0078028973 (alk. paper)
- 659.1 23
- HF 5823 B38 2015
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
|
TUP Manila Library | Available | ||||
|
Book
|
TUP Manila Library | General Circulation Section-GF | HF 5823 B38 2015 (Browse shelf(Opens below)) | Available | P00029977 |
Browsing TUP Manila Library shelves, Shelving location: General Circulation Section-GF Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF 5821 R65 1987 Advertising and promotion management / | HF 5821 W45 2022 Advertising / | HF 5823 A38 2019 Advertising & IMC : principles & practice. | HF 5823 B38 2015 Advertising and promotion : an integrated marketing communications perspective / | HF 5823 H33 2018 Advertising & promotion / | HF 5823 T47 2018 Theory, practice and techniques in advertising and sales management | HF 5823 W75 1982 Advertising / |
Includes bibliographical references and indexes.
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion.
Young Adult
There are no comments on this title.