Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, c2011.Edition: 7th edDescription: xv, 352 p. : ill. ; 26 cmISBN: - 9780073381152 (alk. paper)
- 0073381152 (alk. paper)
- 658.8/02 22
- HF 5415.13 W35 2011
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TUP Manila Library | General Circulation Section-GF | HF 5415.13 M35 2011 (Browse shelf(Opens below)) | Available | D00003322 | ||
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TUP Manila Library | HF 5415.13 M35 2011 (Browse shelf(Opens below)) | c.2 | Available | D00003452 | ||
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TUP Manila Library | General Circulation Section-GF | HF 5415.13 M35 2011 (Browse shelf(Opens below)) | c.3 | Available | D00003545 |
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| HF 5415.13 L44 1988 Analysis for marketing planning / | HF 5415.13 M35 1983 Marketing management and administrative action / | HF 5415.13 M35 2011 Marketing strategy : a decision-focused approach / | HF 5415.13 M35 2011 Marketing strategy : a decision-focused approach / | HF 5415.13 M36 1984 Basic marketing : a managerial approach / | HF 5415.13 M36 2011 Essentials of marketing management / | HF5415.13 M369 2011 Basic marketing : a marketing strategy planning approach / |
Includes bibliographical references and indexes.
The seventh edition of Marketing Strategy: A Decision-Focused Approach focuses on strategic issues while providing specific tools and frameworks for making marketing decisions.
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