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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 18th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: TUP Manila Library (2)Call number: HF5415.13 M369 2011, ...

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy and Joseph P. Cannon by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: TUP Manila Library (1)Call number: HF 5415 P47 2019.

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: TUP Manila Library (1)Call number: HF 5415 M37 1997.

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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1984
Availability: Items available for loan: TUP Manila Library (1)Call number: HF 5415.13 M36 1984.

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