Principles of services marketing.
Material type:
TextPublication details: London : McGraw-Hill Irwin, c2009.Edition: 5th. edDescription: xviii, 606 p. : illus. ; 24 cmISBN: - 9780077116279
- HF 5415.13 P32 2008
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode |
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Book
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TUP Manila Library | General Circulation Section-GF | HF 5415.13 P32 2008 (Browse shelf(Opens below)) | Available | P00029540 |
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| HF5415.13 M369 2011 Basic marketing : a marketing strategy planning approach / | HF 5415.13 M37 2019 Marketing management / | HF 5415.13 M37 2023 Marketing management / | HF 5415.13 P32 2008 Principles of services marketing. | HF 5415.13 P38 2007 Marketing management : knowledge and skills / | HF 5415.13 P387 2007 Marketing management : knowledge and skills / | HF 5415.13 W48 2020 How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / |
Includes indices.
This book develops frameworks for understanding services and the effective marketing of them.
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